Children's toothpaste packaging

Sweet Tooth is a children’s toothpaste brand designed to make oral hygiene an enjoyable experience. The objective was to transform brushing into a fun, positive habit rather than a chore, using playful branding that appeals to kids while maintaining the trust of parents. The design process began with researching children’s toothpaste brands, leading to a candy-inspired aesthetic that is exciting, yet reinforces the idea of a healthy routine. Custom typography, vibrant colors, and a friendly mascot were developed to create an inviting brand identity. The packaging was designed to be eye-catching to children, but reserved enough that parents don’t shy away from it.